Name your price…oops…salary

There’s not too many countries in this nice, blue planet of ours, where everyone knows how much money their colleague, their neighbor and their favorite celebrity made last year. But in Finland we all have access to that information via the public taxation records. What benefit does that serve? I can’t think of any. One major disadvantage comes to mind though: in a country where envy grows as an endless natural resource, that ability nothing but fuels it.

Okay. Fine. So we have public taxation records. Live with it.

I do. And I personally don’t bother with it. What does bother me, though, is the completely opposite approach – the ultimate secrecy – that hovers in the job market around salary ranges for any advertised vacancy. In public sector, the salary grade is often noted in the job advertisement. But in private sector, you will not find any such numbers in job ads. You would be more likely to find the original recipe for Coca-Cola in the vacancy text. This approach would not be sensible in most markets. And it is downright ridiculous in a market where the taxable income of everyone is public information.`

If the salary ranges were given in the job advertisements, everyone would benefit. The applicants would have one more critical piece of information available to determine whether the position is within their interests and reach (trust me, that is not always easy to evaluate from the requested years of experience and expected degrees). The employer would most likely get less applications – or at least applicants would be more of the expected caliber. And the unavoidable discussion on salary in the final stages of interviews would be far less likely to result in a dead end.

To further demonstrate that all Moomins are perhaps no longer in the canoe, in the Finnish job market it is normal practice to ask the applicant to state his or her salary request in the job application. Sing Hallelujah, brother! Dear employers, are you asking for salary request just because most other employers are doing so, or is there really an auction about to take place? But wait – if it is an auction you have in mind, is it the lowest or the highest bidder who gets the job? Do you then go for the seasoned, experienced talent who knows his worth, or aim for a discount deal?

In motor sports, race drivers have two ways to proceed with their careers. One is talent. By driving better than the rest, even with mediocre equipment, showing you got what it takes to become a champion. The other way, if you can’t quite excel on the track, is to excel on the sponsorship collection. You can buy your way to the next class, to the better team. Even with the latter approach, you can enjoy a season or two in the limelight and live your dream. Nothing wrong with that, as such. The champions, however, tend to still come from the first category.

When I coach job seekers, one of the most common questions I get is regarding the salary requests – how to address those. My advice is always the same – leave it out. And my justification for this is very simple: from the job applicant’s perspective, stating a salary request can only work against him. I have not come across a single case where otherwise promising candidate did not get invited to a job interview because he or she did not state a salary request in the application. But I am aware of cases where the opposite has happened: the single reason why a candidate was dropped out was because the stated salary request was off the employer’s range for the job. Typically quite significantly off, either too low or too high. The employer always – always – has a planned salary range or other compensation model in mind for the vacancy they have. They know what they want the person to be selected for that role to achieve, and what those achievements are worth to them. And they typically have done their homework on what, roughly, the ranges for similar responsibility level of roles, with similar candidate profiles, are in the market. Or at the latest, they will get that understanding when using a professional recruiter and discussing the role and the responsibilities.

There really is no need to run a lottery with the applicants to guess the numbers.

Did I hear someone yell ‘bingo’?


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